Post by account_disabled on Mar 10, 2024 10:33:54 GMT
The done that voil You now have overall watched time without having to break out the calculator. Please bear in mind that there can be a slight variation between the data in YouTube Analytics and the data in the AdWords interface. Calculating overall watched time Facebook Its a little bit trickier to measure overall watched time on Facebook as theres no advanced measurement system in place like in YouTube Analytics. Facebook displays video views per percentage of the video watched. In order to estimate the overall watched time you need to.
Get the difference between the views in each percentile to avoid Europe Cell Phone Number List doublecounting. A viewer that has watched of the video has watched as well. . Multiply that difference in views by the watched time in that percentile. . Also dont forget to count the views more than seconds that havent reached the mark of the video. The problem with this technique is that you could over or undercount the time watched since each percentile varies by almost seconds. For this reason we are taking the midpoint of each percentile to estimate the overall watched time. The findings As we previously mentioned we compared the results between both channels by focusing on the following metrics impressions overall watched time and quality time watched.
Impressions When we compared the same promoted video on both platforms we noticed that the number of impressions on Facebook was higher than on YouTube. This is because the cost per impressions CPM is considerably cheaper on Facebook. YouTube CPM stands at . whereas Facebook CPM is .. When promoting a video on Facebook you could get times more impressions for your budget. on users devices every impression could potentially count as at least or seconds for Facebooks overall watched time count. If Facebook counts those autoplay seconds from the impression as a part of their overall watched time then that could explain why.
Get the difference between the views in each percentile to avoid Europe Cell Phone Number List doublecounting. A viewer that has watched of the video has watched as well. . Multiply that difference in views by the watched time in that percentile. . Also dont forget to count the views more than seconds that havent reached the mark of the video. The problem with this technique is that you could over or undercount the time watched since each percentile varies by almost seconds. For this reason we are taking the midpoint of each percentile to estimate the overall watched time. The findings As we previously mentioned we compared the results between both channels by focusing on the following metrics impressions overall watched time and quality time watched.
Impressions When we compared the same promoted video on both platforms we noticed that the number of impressions on Facebook was higher than on YouTube. This is because the cost per impressions CPM is considerably cheaper on Facebook. YouTube CPM stands at . whereas Facebook CPM is .. When promoting a video on Facebook you could get times more impressions for your budget. on users devices every impression could potentially count as at least or seconds for Facebooks overall watched time count. If Facebook counts those autoplay seconds from the impression as a part of their overall watched time then that could explain why.